What Is Unisport, Anyway?
I’ll be honest: I wasn’t instantly convinced. An online store promising every football jersey, every boot, every accessory you could imagine? It sounded too good to be true. But after a few orders, countless Ligue 1 weekends, and one too many late-night Champions League shopping sprees, my perspective completely changed. So here’s my unfiltered take on Unisport.
Unisport isn’t just another sports retailer. Founded in Denmark back in 1995, it has grown into a pan-European hub for football fans, and the French site (Unisport FR) feels perfectly tailored for our market. They specialize in everything football — from PSG and OM jerseys to the latest Nike Mercurials or Adidas Predators, and even lifestyle sportswear. For anyone in France obsessed with le foot, it’s like walking into a virtual Parc des Princes store — but with better prices and way more choice.
The Price Tag
Let’s get this out of the way. Is it cheap? Not really — but it’s fair.
- Jerseys usually range between 70–100€, depending on the club and whether it’s player or fan edition.
- Football boots can swing from 60€ entry-level models to 300€ elite versions worn by Mbappé or Messi.
- Training wear, balls, and accessories are surprisingly accessible, often cheaper than big-box French chains.
Why I Finally Became a Unisport Regular
I’ll admit — I was skeptical. Shipping from abroad? Would the jerseys be authentic? Would delivery drag on?
Fast forward to today: every order has arrived within a few days, neatly packed, and always 100% legit. I’ve grabbed the latest France Euro 2024 jersey, a pair of Nike Tiempo boots, and even retro Marseille gear that I couldn’t find locally. The authenticity and variety are what make Unisport stand out — it’s like they always have that one piece of kit you can’t find elsewhere.
And let’s not forget the Unisport App — scrolling through feels almost like Instagram for football culture.
If You’re Feeling Impatient: Alternatives to Unisport
Unisport is brilliant, but let’s be real — sometimes stock runs out, or you just want a local option. Here are some alternatives in France that I’ve tried or researched, with pros and cons compared:
1. Nike Store France
- Price: Similar to Unisport
- Features: Direct brand releases, exclusive drops.
- Why it’s a good alternative: If you’re into Nike boots and apparel only, buying directly often means first access to launches.
2. Adidas France Online
- Price: Similar to Nike and Unisport
- Features: Official Predator, Copa, and club jerseys.
- Why it’s a good alternative: The go-to for Adidas loyalists, though less variety than Unisport.
3. Intersport France
- Price: Often cheaper on basics
- Features: Wide sporting goods, not just football.
- Why it’s a good alternative: If you want a mix of football plus general sports gear. Less exclusive than Unisport, but good for deals.
4. Foot Locker France
- Price: A bit higher on sneakers
- Features: Strong in lifestyle football sneakers and casual kits.
- Why it’s a good alternative: Great for streetwear + football crossover, but limited boots selection compared to Unisport.
| Retailer | Price Range | Focus | Standout Feature |
|---|---|---|---|
| Unisport FR | 70–300€ | Football everything | Massive selection, exclusive jerseys |
| Nike France | 80–300€ | Nike only | Early boot & kit drops |
| Adidas France | 70–280€ | Adidas only | Official Predator & club kits |
| Intersport FR | 40–200€ | Multi-sport | Accessible, budget-friendly options |
| Foot Locker FR | 60–250€ | Lifestyle + football | Streetwear + sneaker crossover |
My Experience After 2+ Years
Over two years, I’ve tested the waters with boots, jerseys, and accessories. Every time, the quality has been spot on. Delivery usually takes 3–5 business days to France, which is faster than expected. The only hiccup? Sizes sell out fast — especially popular jerseys like PSG home kits right after release.
Pros & Cons
| Pros | Cons |
| 1. Authentic jerseys and boots (no knockoffs, ever). 2. Wide selection — from elite boots to retro kits. 3. Often cheaper than French retailers when sales are on. 4. Smooth user experience on site and app. | 1. Prices on new releases can sting (before discounts). 2. Popular sizes sell out lightning fast. 3. Returns can take a bit longer since it’s EU-based, not France-local. |
Is It Worth the Price?
For me, absolutely yes. If you’re a football fan in France — whether you support PSG, OM, Lyon, or Les Bleus — Unisport feels like a treasure chest. The combination of authenticity, selection, and occasional discounts makes it hard to beat.
Creative Ways to Use It
- Fan Zone Essentials: Stock up on scarves, jerseys, and accessories before a big match.
- Gift Destination: Perfect for birthdays or Christmas for football lovers.
- Lifestyle Upgrade: Their streetwear and lifestyle shoes double up perfectly outside the pitch.